• Any virtual campaigns can be organized via emails too, where the users will be encouraged to participate in it which garners more interest in the product or the brand. Periodic discounts are notified via emails that may encourage the buyers to pay more attention to the brand. The regular and old customers can also be given special offers based on their purchase history. 
• When a new product is launched, or collaboration is announced, often the news of it is initially sent to the existing buyers via emails only without fail since it might affect their buying aspirations and activities.

Email marketing is one of the modern marketing tools that have actually changed the entire marketing scenario and its features, proving to be quite useful. Before any special exhibition or a launch invitation cards are often sent via emails, since sending via post can be time consuming and more people can be covered in a limited time via email sending.